Marketing Management; Based on Zappos – Happiness in a box

Order Description

The coursework is about Zappos, “Happiness in a box” .
Please read attached file which contains 3 different files.
Emphasis on the Assignment Guidelines IMLO’s and Tasks,
Underlined and coloured very important.
Please use refrences mentioned in presentations , i.e Kottler, Fodness etc

You are required to write an academic essay
Based on Zappos – Happiness in a box

Assessment is against specific criteria from the module learning outcomes

IMLO 1
Critically discuss the relevance of theories of consumer and buyer behaviour to different marketing situations
Task 1
Critically discuss the relevance of theories of consumer and buyer behaviour at your chosen organisation.  Compare consumer theories of buyer behaviour with business buying behaviour theories  (20 marks)

IMLO 2
Demonstrate an understanding of the contribution of marketing to different types of business organisations
Task 2
Explain how marketing contributes to your organisation.  Give examples of a marketing contribution at two additional and different types of business organisation  (20 marks)