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Ethical Dilemmas

Ethical Dilemmas

Order Description

Ethical considerations are increasingly important in the practice of marketing research. For the first week, you will consider six ethical dilemmas confronting marketing research practitioners. In this unit’s study, you read Case 1-3, Ethical Dilemmas in Marketing Research, from page 28 in your Marketing Research text. For this assignment, review the case, paying particular attention to the situation and identified issues.

Based on what you have learned from your reading in this unit and from your review of the case, prepare a report 2–4 pages long in which you do the following:
•Determine key criteria for evaluating ethical situations.
•Evaluate the key ethical dilemma in each scenario.
•Develop recommendations related to improving ethical research and reporting.
•Include justification that supports the recommended process or approach.

Make sure to identify each scenario as a separate section of your paper.

Books

Aaker, D. A., Kumar, V., Leone, R. P., & Day, G. S. (2013). Marketing research (11th ed.). Hoboken, NJ: Wiley. ISBN: 9781118156636.

Ethical Dilemmas Scoring Guide Grading Rubric Criteria Non-performance Basic Proficient Distinguished
Determine key criteria for evaluating ethical situations. 25% Does not determine criteria for evaluating ethical situations. Identifies some criteria for evaluating ethical situations, or criteria are not appropriate for specific scenarios. Determines key criteria for evaluating ethical situations. Determines key criteria for evaluating ethical situations; explains why these criteria are more suitable than others.
Evaluate the key ethical dilemma in each scenario. 25% Does not identify the key ethical dilemma in each scenario. Identifies or summarizes the ethical dilemma, but does not provide an evaluation. Evaluates the key ethical dilemma in each scenario. Evaluates the key ethical dilemma in each scenario; demonstrates insight into the core issues.
Develop recommendations related to improving ethical research and reporting. 25% Does not develop recommendations related to improving ethical research and reporting. Makes some recommendations, but does not relate to overall improvements to ethical research and reporting. Develops recommendations related to improving ethical research and reporting. Develops recommendations related to improving ethical research and reporting; describes consequences of not making improvements.
Include justification that supports the recommended process or approach. 25% Does not include justification that supports the recommended process or approach. Includes some references or examples relevant to ethics, but does not support recommendations or decisions. Includes justification that supports the recommended process or approach. Includes justification that supports the recommended process or approach; utilizes scholarly sources or examples.